Atlas Logistics: a website redesign that brings in leads
An international freight carrier had traffic but almost no leads. We redesigned the site around an instant shipping quote — and conversion grew nearly fivefold.
×4.8lead conversion
1.2 sload time
+63%time on site
3 languagesUA, EN, PL
Challenge
Atlas Logistics moves freight between Ukraine and the EU. The old site was a digital business card with no clear prices or delivery times — you had to call to get a quote.
Out of 4,000 monthly visitors, only 24 submitted an enquiry.
What we did
- UX research: analysed 300 session recordings and 40 sales calls to learn what clients look for.
- Shipping calculator: the centrepiece of the site — price and transit time in 3 steps.
- Route pages: 24 landing pages for routes like “Kyiv — Warsaw” that also rank in search.
- Trust: case studies, certificates, shipment tracking and client reviews on every page.
- Tech: WordPress with a custom theme, 98 PageSpeed score, Pipedrive integration.
Results
Lead conversion rose from 0.6% to 2.9% in the first month after launch. From the same traffic the company now gets 116 enquiries a month instead of 24.
The route pages started bringing in organic traffic from Poland and Germany.
The site finally works like our best salesperson: it answers every question and quotes a price instantly.
Want results like these?
Tell us about your project and we’ll prepare an audit and forecast within 3 business days.