Brewly: profitable Meta Ads for a coffee subscription
A young coffee subscription brand wanted to scale, but its ads barely broke even. We found creatives and audiences that grew sales 4× and lifted ROAS to 5.8.
5.8ROAS
×4monthly revenue
−46%cost per subscriber
+21KInstagram followers
Challenge
Brewly sells freshly roasted coffee delivered every two weeks. Its ads targeted cold audiences with polished product photos, and ROAS was stuck at 1.4.
We needed a combination that could scale without ROAS dropping.
What we did
- Audience research: 12 customer interviews revealed the main motivation — a “morning ritual” rather than “great-tasting coffee”.
- UGC and Reels: shot 40 short videos with real customers and baristas and tested 9 different hooks.
- Campaign structure: Advantage+ Shopping for scale, plus separate remarketing and repeat-purchase campaigns.
- Conversions API: server-side event tracking improved attribution by 28%.
- Offer: first bag half price with a subscription instead of a one-off discount.
Results
ROAS grew from 1.4 to 5.8 and monthly revenue quadrupled. Cost per subscriber dropped 46%, with 71% retention at month three.
The brand launched in Poland using the same creative combinations.
The team thinks like entrepreneurs: instead of pretty pictures they looked for what actually makes people buy — and found it.
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