Fitora: cheaper membership leads with Meta Ads
A chain of four fitness clubs was opening a fifth and needed to sell 600 memberships before launch. Meta Ads with new creatives hit the target in 9 weeks.
−52%cost per lead
740memberships sold
31%of leads become members
9 wksto hit the target
Challenge
Fitora advertised with photos of gym equipment and discounts. Leads cost $14, and only one in ten turned into a sale.
The new club needed 600 annual memberships sold before opening.
What we did
- Creatives: 25 Reels featuring coaches and real members instead of gym photos.
- Lead forms: a 3‑question quiz about training goals to filter out low-intent leads.
- Geo: separate campaigns for a 3 km radius around each club.
- Sales: a call script for managers and an automatic messenger reply within 1 minute of each lead.
Results
Cost per lead fell from $14 to $6.70 and lead-to-sale conversion rose from 10% to 31%. The 600‑membership target was hit in 9 weeks, with 740 sold before opening.
The new club opened already full. We’ve never had a launch like it.
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