ProBuild: organic leads for a home builder
The company builds turnkey private houses in the Kyiv region. After a year of SEO, organic search brings three times more leads, and deals from search are larger than those from ads.
+240%organic leads
18contracts signed
410keywords in top 10
$0ad spend from month 8
Challenge
ProBuild relied on referrals and expensive search ads, with a single lead costing over $60. The site had just 12 pages and didn’t even rank for the company name plus city.
What we did
- Project catalogue: 64 house pages with floor plans, cost estimates and build photos.
- Local SEO: pages for 20 towns in the region and an optimised Google Business Profile.
- Content: 40 articles on building methods, prices and stages.
- Trust: video tours of finished homes and reviews with owners’ contacts.
Results
Organic leads grew from 15 to 51 per month. Search produced 18 signed contracts in a year, and from month 8 the company dropped search ads entirely.
Clients arrive well informed: they’ve read our articles and know which design they want.
Want results like these?
Tell us about your project and we’ll prepare an audit and forecast within 3 business days.