Lumio: an online school landing page that converts
An online design school had ad traffic, but its course page barely converted. A new site with an honest syllabus and student work lifted conversion almost fourfold.
×3.9lead conversion
−71%cost per student
97PageSpeed score
+48%scroll-to-end rate
Challenge
Lumio’s old landing page was a long template full of generic claims. Visitors couldn’t tell what they would learn or how long it would take, and conversion sat at 1.1%.
What we did
- Research: interviews with 15 graduates and analysis of 200 questions from Instagram DMs.
- Structure: a week-by-week syllabus, student portfolios, graduate salaries and transparent pricing.
- Interactive: a free mini-lesson right on the page.
- Speed: Webflow, optimised video and a 97 PageSpeed score.
Results
Lead conversion rose from 1.1% to 4.3%, and cost per student fell by 71%. The cohort filled up 2 weeks ahead of schedule.
Same traffic, four times the students. The landing page paid for itself with the first cohort.
Want results like these?
Tell us about your project and we’ll prepare an audit and forecast within 3 business days.