Vitamind: sales growth with TikTok Ads and UGC
A young vitamin brand sold mostly through marketplaces. We launched TikTok Ads with UGC creators, and sales on its own website grew fivefold.
×5website sales
3.9ROAS on TikTok
4.2Mvideo views
38%repeat purchases
Challenge
Vitamind depended on marketplaces charging a 25% commission. Instagram ads didn’t pay back: its 20–30‑year-old audience ignored classic product banners.
What we did
- UGC: brought in 18 creators who showed their morning routine with the vitamins.
- Spark Ads: boosted the best organic videos from the creators’ own accounts.
- Offer: a “month of energy” bundle with free delivery and a subscription.
- Testing: 60 videos in 4 months, with fatigued creatives replaced weekly.
Results
Website sales grew 5×, TikTok ROAS reached 3.9, and the marketplace share of revenue fell from 80% to 45%. 38% of customers reordered within two months.
We didn’t believe in TikTok for vitamins. Now it’s our main sales channel.
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